Projecting a strong and consistent brand identity is important to the success of Cliffs Natural Resources.

Identity Standards

Our brand identity guide provides comprehensive standards for the use of our identity in various print and electronic media. This guide should be carefully reviewed prior to the development of any communications materials to ensure consistency.

If you have any questions about the presentation of the Cliffs Brand, please contact Media Relations.

Online Store

The Cliffs Natural Resources branded-merchandise store is now available publicly online.

How can the Cliffs store better serve you? If you have suggestions for inventory items, comments on the user experience, or questions about the site, please let us know.