Cleveland-Cliffs Enters the Scrap Business and Announces Acquisition
Chairman, President, and Chief Executive Officer
Lourenco Goncalves has been Chairman, President and Chief Executive Officer of Cleveland-Cliffs since August 2014. He designed and led the company through a major strategic initiative transforming Cleveland-Cliffs into a leading player in the U.S. steel industry, starting with a complete financial turnaround, followed by growth initiatives in the metallics market and the entry into the steel business. In 2017, Cliffs started the construction in Toledo, Ohio of the world’s most modern Direct Reduction Plant, which started operations in November 2020. Mr. Goncalves led the acquisition of AK Steel in March 2020, followed by the acquisition of ArcelorMittal USA in December 2020. With these two major acquisitions, Cleveland-Cliffs is now the largest flat-rolled steel company and the largest iron ore pellet producer in the United States and in North America, holding an industry-leading market position in automotive steel. With the Toledo plant, Cleveland-Cliffs became the sole producer in the Great Lakes region of hot briquetted iron (HBI), an environmentally friendly metallic feedstock designed to reduce GHG emissions.
Prior to Cleveland-Cliffs, Mr. Goncalves served as Chairman of the Board, President and Chief Executive Officer of Metals USA Holdings Corp., a leading American manufacturer and processor of steel and other metals, for over 10 years. Prior to Metals USA, Mr. Goncalves served as President and Chief Executive Officer of California Steel Industries, Inc. for 5 years. Prior to that, he was employed by Companhia Siderúrgica Nacional (CSN), a major steel and mining company in Brazil, where he held several positions in operations and sales. From October 2011 to April 2014, Mr. Goncalves was a board member of Ascometal SAS, a manufacturer of special steel headquartered in Paris, France.
Mr. Goncalves is a Distinguished Member and Fellow of the Association for Iron & Steel Technology (AIST). Mr. Goncalves currently serves on the Boards for the American Iron and Steel Institute and the Greater Cleveland Partnership (GCP). He was the recipient of AIST's Steelmaker of the Year Award for the year 2021. Also in 2021, S&P Global Platts presented Mr. Goncalves with the CEO/Chairperson of the Year Global Metals Award, which honors a leader who is highly respected by both peers and competitors, admired and followed by employees, trusted by investors and welcomed by the community. Under Mr. Goncalves’ leadership, Cleveland-Cliffs also garnered top Global Metals Awards as the Metal Company of the Year and the Deal of the Year.
Mr. Goncalves earned a Master of Science degree in Metallurgical Engineering from the Federal University of Minas Gerais in Belo Horizonte, Brazil, and a Bachelor’s degree in Metallurgical Engineering from the Military Institute of Engineering in Rio de Janeiro, Brazil.
Clifford T. Smith
Executive Vice President & President, Cleveland-Cliffs Steel
Mr. Smith is Executive Vice President & President, Cleveland-Cliffs Steel and leads operations and sales for the business segments of Steelmaking, Tooling and Stamping, and Tubular Components as well the Company’s Research and Innovation Center.
Prior to his present role, Mr. Smith was Executive Vice President, Chief Operating Officer. He played a key role in the acquisitions of AK Steel and ArcelorMittal USA in 2020, as the Company became the largest flat-rolled producer of steel in the United States. Formerly, he was Executive Vice President, Business Development and had leadership for developing emerging business opportunities to grow Cleveland-Cliffs’ U.S. domestic market. He served as Executive Vice President, Seaborne Iron Ore where he had oversight for the Company’s former international operations in Australia and Canada. Mr. Smith has also held various senior management positions within Cleveland-Cliffs including Vice President of Cliffs Michigan operations, Vice President of Latin American Operations and Senior Vice President of Business Development.
During his career, Mr. Smith held mine management positions with Asarco, Southern Peru Copper Corporation, and Amax Coal. He received a BSc in mining engineering from the South Dakota School of Mines and Technology.
Keith A. Koci
Executive Vice President & President, Cleveland-Cliffs Services
Mr. Koci is Executive Vice President & President, Cleveland-Cliffs Services. He has executive oversight for procurement, logistics, production planning, IT, and scrap recycling as well as sales for iron units. He leads the growth of Cleveland-Cliffs’ raw material portfolio, with a primary emphasis on expanding Cliffs’ presence in the domestic scrap recycling market.
Prior to his current position, Mr. Koci was Executive Vice President, Chief Financial Officer and had executive responsibility for Finance, Accounting, Tax, Treasury and Investor Relations. Mr. Koci joined Cleveland-Cliffs in February 2019 from Metals USA, Inc., where he served most recently as its Senior Vice President and Chief Financial Officer. Prior to that role, he served as Metals USA’s Senior Vice President, Business Development from 2006 to 2013, where he was responsible for mergers and acquisitions in addition to capital investments, forecasting, and budgeting. He also held the roles of Vice President, Corporate Controller from 2004 to 2005; Director of Budgeting from 2003 to 2004; and Regional Controller of the Flat Rolled Group from 1998 to 2003. Mr. Koci played a key role in the implementation of Sarbanes Oxley requirements at Metals USA.
Mr. Koci graduated from the University of Illinois – Chicago with a Bachelor of Science in Business Administration. He has been a Certified Public Accountant since 1986.
Executive Vice President & Chief Financial Officer
Mr. Celso L. Goncalves is Executive Vice President and Chief Financial Officer. He leads the financial organization for Cleveland-Cliffs Inc., with executive responsibility for Finance, Accounting, Tax, Treasury, Investor Relations, and Business Development. Prior to his present role, Mr. Goncalves was Senior Vice President of Finance & Treasurer, managing the company’s cash, liquidity, and capital structure, as well as business development initiatives by evaluating and executing M&A transactions and capital investments.
Prior to joining Cleveland-Cliffs, Mr. Goncalves worked in the Industrials Investment Banking group at Deutsche Bank in New York, executing capital markets and strategic advisory transactions for corporate and private equity clients globally. Before Deutsche Bank, he worked in the Leveraged Finance group at Jefferies in New York, structuring and executing High Yield and Leveraged Loan transactions. Mr. Goncalves was also one of the founding members of the Latin America Investment Banking group at Jefferies, based in New York and São Paulo, Brazil.
Mr. Goncalves earned his Master of Business Administration (M.B.A.) from the Tepper School of Business at Carnegie Mellon University and his Bachelor of Science (B.S.) from the Marshall School of Business at the University of Southern California. He has also passed the FINRA Securities Industry Essentials Exam, FINRA Series 79 Investment Banking Representative Exam, and FINRA Series 63 Uniform Securities Agent State Law Exam. Mr. Goncalves is a Certified Treasury Professional (C.T.P.) by the Association of Financial Professionals.
Traci L. Forrester
Executive Vice President, Environmental & Sustainability
Traci Forrester is Executive Vice President, Environmental & Sustainability of Cleveland-Cliffs Inc. She is responsible for the Environmental Affairs and Sustainability functions.
Previously, Ms. Forrester was Executive Vice President, Business Development whereby she was responsible for developing emerging business opportunities supporting Cleveland-Cliffs’ U.S. domestic market.
Ms. Forrester began her career at Cleveland-Cliffs in 2004 within the company’s legal department. She was Vice President, Deputy General Counsel & Assistant Secretary from 2018 to 2019. She was responsible for the company’s compliance with securities laws and financial reporting, execution of strategic transactions and corporate governance matters, including working with the Board of Directors and its Committees. She also coordinated legal services and counsel for the company. Since joining Cliffs as Corporate Attorney, Ms. Forrester has served in various senior management positions within the Company’s legal department. She was promoted to Group Counsel - Asia Pacific Operations in 2011 and oversaw and directed legal services for that business unit in Australia. She also held the role of Assistant General Counsel - Corporate Affairs & International Operations. Before her tenure with Cliffs, Ms. Forrester held an in-house legal counsel position at ABB Inc., a multinational industrial process automation company, as a senior attorney.
Ms. Forrester earned her J.D. degree from Case Western Reserve University, and her B.A. Philosophy from Miami University. She is a board member of the Cleveland Play House.
Terry G. Fedor
Executive Vice President, Operations East
As Executive Vice President, Operations East, Mr. Fedor has executive management oversight for the Company’s steelmaking operations and coke production facilities located in Ohio, Pennsylvania, West Virginia and North Carolina.
Formerly Executive Vice President, Chief Operating Officer, Steel Mills, Mr. Fedor had executive oversight for Cleveland-Cliffs' steel operations and the Direct Reduction Plant. He had oversight for transportation and logistics functions, supply chain and asset management. He was previously Executive Vice President – Operations for Cleveland-Cliffs, whereby he had leadership oversight for the Company's mining and pelletizing operations.
He has over 35 years of experience in industrial operations, having served as Vice President and General Manager – Cleveland at ArcelorMittal with responsibility for Warren, Weirton and Monessen steel operations.
Mr. Fedor earned a bachelor’s degree in mechanical engineering from the University of Akron in Akron, Ohio and a master’s degree in business administration from John Carroll University in Cleveland, Ohio. He is a Registered Professional Engineer with the state of Ohio, and previously served as a President of the Board of Directors for the Association for Iron & Steel Technology.
Executive Vice President, Operations West
Mr. Carter is Executive Vice President, Operations West. Mr. Carter has executive management oversight for the Company’s steelmaking operations located mainly in Indiana and Michigan; and the direct reduction plant in Ohio.
Prior to his present role, Mr. Carter was Senior Vice President, Flat-Rolled Steel Operations and had senior management oversight for the Company’s flat-rolled carbon steel operations throughout the United States. He was responsible for managing Cleveland-Cliffs’ five integrated steel plants; two finishing operations; a tin plate plant; and the direct reduction plant.
Mr. Carter has over 38 years of broad operational management, corporate strategy and quality experience in the iron and steel industry. Prior to his present role, he was for nearly a decade the general manager of the largest integrated steel mill in North America at Indiana Harbor in Lake County, Indiana. During his tenure, Mr. Carter oversaw the day-to-day administrative and operational functions, and successfully led efforts to right size the operation’s annual production capacity. In his previous roles, Mr. Carter held general management positions and oversaw operations at New Carlisle, a continuous cold-rolling and galvanizing plant; Riverdale compact strip mill; and the Minorca iron ore mine.
Mr. Carter is a past president of the Association for Iron and Steel Technology (AIST) and an active member of the organization. He is an Honorary member of the American Institute of Mining, Metallurgical, and Petroleum Engineers (AIME), an AIST Distinguished Member and Fellow and a recipient of the JE Johnson Award. He serves on the Indiana Chamber of Commerce Board and is a past board member of the Indiana Manufactures Association. Mr. Carter earned a Master of Business Administration from Indiana University Northwest and a Bachelor of Science in Metallurgical Engineering from Iowa State University.
Executive Vice President, Commercial
As Executive Vice President, Commercial for Cleveland-Cliffs, Mr. Bishop is responsible for leading the Company's sales organization for flat rolled and downstream steel cases.
Prior to his most current appointment, Mr. Bishop was Vice President, Steels Operations, with responsibilities for all flat rolled steelmaking facilities. He has held several other senior management positions since joining the Company. He served as General Manager for the Company's Mansfield, Middletown, and Dearborn Works before being named Director, Carbon Steel Operations in 2016, when he assumed responsibility for manufacturing planning. In 2019, he also assumed responsibility for information technology activities.
Mr. Bishop holds a Bachelor of Science degree in Metallurgical Engineering from Michigan Technological University, and an MBA from The Ohio State University. He is a member of the Executive Committee of the Association for Iron & Steel Technology, and has served as a United Way volunteer.
James D. Graham
Executive Vice President, Chief Legal Officer & Secretary
James Graham is Executive Vice President, Chief Legal Officer & Secretary of the Company. He is responsible for ensuring coordinated legal services and counsel throughout the Company, and overseeing public company reporting requirements and administration of Cleveland-Cliffs’ code of business conduct and ethics compliance program. He also provides direct corporate secretarial support and legal advice to the Board of Directors and its Committees. Mr. Graham has executive responsibility for the Company's Risk and Insurance Management functions and Government and Community Affairs. Mr. Graham is the President of The Cleveland-Cliffs Foundation.
Since joining Cleveland-Cliffs in 2007 as Assistant General Counsel, Mr. Graham has served in various senior management positions within the Company’s legal department. He was promoted to Vice President, General Counsel – Global Operations in 2012 and oversaw and directed legal services for the Company’s existing operations and its development projects. He has held the role of Chief Legal Officer of the Company since 2013 and was promoted to Executive Vice President in 2014. Before his tenure with Cliffs, Mr. Graham worked as an associate with the law firm of Calfee Halter & Griswold LLP where he practiced corporate finance and international commercial law. Prior to joining Calfee, he was corporate counsel at Elsag Bailey Process Automation.
Mr. Graham earned his J.D. degree from Case Western Reserve University, his M.A. in French Literature from the University of Michigan, and his B.A. degree in English and French from Hiram College. He is a member of the Hiram College Board of Trustees, and was the recipient of the college’s Alumni Lifetime Achievement Award in 2018. In 2015, Mr. Graham was admitted to the Society of Benchers at CWRU School of Law in recognition of his outstanding contribution to the profession of law and to the welfare of the Law School. Mr. Graham serves as Chair of the Advisory Board of the Foreign Graduate LL.M. Program, and on the Executive Committee for the Canada-United States Law Institute at CWRU School of Law. He is also the Vice President of the Greater Cleveland International Lawyers Group since 2008 and a Cabinet Member for the Legal Aid Society of Cleveland’s capital campaign. He serves on several non-profit boards including the Playhouse Square Foundation, the American Red Cross – Greater Cleveland Chapter, and Verb Ballets. Mr. Graham is active in fundraising for numerous arts and cultural institutions in the Cleveland area.
Maurice D. Harapiak
Executive Vice President, Human Resources & Chief Administration Officer
Maurice D. Harapiak is Executive Vice President, Human Resources & Chief Administration Officer. Mr. Harapiak has executive responsibility for Human Resources, IT, and Communications functions. In 2014, Mr. Harapiak joined the Company and assumed the position of Executive Vice President, Human Resources at that time. He is responsible for overseeing Cliffs’ human resources function, including talent acquisition and development, organizational development, labor relations, compensation and benefits functions, ensuring their alignment with the Company’s business strategy. He has over 25 years of human resources experience in the project and operating environments of large, multi-national mining companies.
Prior to joining Cliffs, Mr. Harapiak worked at Barrick Gold Corporation, most recently overseeing 7,000 international employees in the Company’s largest region as Regional Director, HR – North America. During his tenure with Barrick, he provided HR leadership for capital and exploration projects, as well as work as a member of acquisition and integration teams.
Mr. Harapiak was also President of Del Mar HR Consulting Ltd, specializing in the support of mining and construction sector clients operating in North America and internationally, and served in operational and human resources management roles for Anglo American and Echo Bay Mines Ltd. He received his bachelor’s degree in public administration/business from the University of Saskatchewan.
R. Christopher Cebula
Executive Vice President, Logistics
As Executive Vice President, Logistics, Mr. Cebula has executive oversight for all of the Company’s pellets and HBI sales, procurement, logistics, production planning, and outside processing functions.
Prior to his most recent appointment, Mr. Cebula was Senior Vice President, Chief Administration Officer – Steel Mills, and was responsible for the procurement, logistics and outside processing functions for Cleveland-Cliffs’ steel operations. Previously, Mr. Cebula was Vice President – Corporate Controller & Chief Accounting Officer, with responsibility for accounting, internal/external reporting, operations finance, FP&A and finance systems. Since joining Cleveland-Cliffs in 2010, he has also led the Company’s risk management and financial planning & analysis functions. Prior to his tenure at Cleveland-Cliffs, he held leadership positions at Protiviti Inc., where he provided risk management and internal audit consulting services to clients, and OfficeMax Inc., where he led the financial planning & analysis function. Mr. Cebula started his career in the financial audit practice at Arthur Andersen LLP.
Mr. Cebula received his Bachelor of Arts Degree from Baldwin-Wallace College.